Brand Events
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Custom Digital Activations for the Commercial Defense Industry
This season we designed and developed three custom digital activations at fall trade shows. Their products are extraordinarily sophisticated, their audiences remarkably diverse, and the challenge—counterintuitively—isn’t the technology. It’s the content. Having worked in marketing and communications for the aerospace, military, and defense industries amongst others, I want to share…
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Launching Faraday Future’s ultimate AI Techluxury FF 91 2.0 for the U.S. market
Launching the Faraday Future FF 91 2.0: Navigating Cultural and Market Dynamics in the U.S. The FF 91 2.0 is not just another electric vehicle; it’s positioned as the ultimate AI-driven “tech-luxury” EV, offering a 381-mile EPA range, ultra-fast charging, advanced autonomous driving capabilities, and an interior experience designed to…
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Launching the ultimate AI TechLuxury FF 91 for Faraday Future
There are no shortage of articles on the legacy of this company leading up to the launch of their flagship luxury EV. In fact, the voyage for this startup has been nothing short of an odyssey. Recently, we banded together a number of internal and external teams to meet a…
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Rodan + Fields Virtual Live
Rodan + Fields, one of North America’s leading skincare brand, faced a significant scaling challenge with their annual convention. With 300,000 consultants worldwide but venue capacity for only 15,000 attendees in Las Vegas, the company needed an innovative solution to expand their reach. Through a strategic partnership with Nomobo, we…
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Going big for Microsoft Ready
The Microsoft Ready event is the an annual gathering of Microsoft employees and partners, and serves as a dynamic platform for showcasing the tech giant’s latest innovations, strategies, and vision for the future. It offers a comprehensive overview of Microsoft’s cutting-edge technologies and solutions, empowering attendees with insights into the…
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Being bold for Cisco GSX
The agency hired me to be the senior digital experience lead for the Cisco Global Sales Experience (GSX) which brings just almost 19,000 people from around the world to Las Vegas in August. The GSX event serves as a premier platform for Cisco to connect with its global workforce, customers,…
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Interactivity for Pharma, Healthcare, and Lifesciences
Having spent years as a creative executive for a small but bustling digital production agency I worked with clients and their agencies of record to design, produce, and deploy solutions for both medical affairs, and research & development groups, as well as commercial groups for F.D.A. approved products, and services.…
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Building Virtual Worlds during COVID
To give you some background, we built and managed the team that created a super immersive live online experience that extended the Rodan + Fields (R+F) onsite Las Vegas event by giving Users behind the scenes glimpses, exclusive access, and unique content for their six-day event. Their platform has a…
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Providing a stadium takeover for Bruno Mars
The Cisco Global Sales Experience (GSX) event is a premier annual gathering hosted by Cisco, catering to a diverse audience of Cisco employees, executives, customers, and partners from around the world. Attendees at GSX can expect an immersive experience filled with keynote speeches from Cisco’s top leadership, breakout sessions, hands-on…
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Much awaited off-the-line event for Faraday
I had the opportunity to tell the FF 91 2.0 line-off story. An off-the-line chapter for any new car is a big one. This is when design, engineering, safety and all the other workstreams come together to validate the first production version of a car. It’s the ‘dream comes true’…