Experiential Marketing
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Unconventional Event Metrics Wins
Executive Summary: Traditional experiential event metrics like lead capture and social shares miss critical insights that drive real brand improvements. This article explores creative measurement approaches that capture authentic consumer sentiment in the moment, including RFID-enabled feedback systems, emotional heat mapping, silence metrics, and path deviation analysis. The key insight:…
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Immersive Storytelling for Booz Allen
For a year and a half years through COVID we collaborated with the Booz Allen Hamilton (BAH) team to discover, define, design and deploy a digital and virtual landscape for their Helix Innovation Center in Washington D.C. Our role for this project was to direct & develop the digital experience…
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Rodan + Fields Virtual Live
Rodan + Fields, one of North America’s leading skincare brand, faced a significant scaling challenge with their annual convention. With 300,000 consultants worldwide but venue capacity for only 15,000 attendees in Las Vegas, the company needed an innovative solution to expand their reach. Through a strategic partnership with Nomobo, we…
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Making Magic for T-Mobile
We had the great pleasure of collaborating with T-Mobile’s Tech Experience team and later the folks at the ‘5G and Me’ Experience. This partnership started with the design, development, and installation of a Magic Mirror in their Seattle Tech Experience center. This custom mirror driven by mixed reality, AI, and…
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Going big for Microsoft Ready
The Microsoft Ready event is the an annual gathering of Microsoft employees and partners, and serves as a dynamic platform for showcasing the tech giant’s latest innovations, strategies, and vision for the future. It offers a comprehensive overview of Microsoft’s cutting-edge technologies and solutions, empowering attendees with insights into the…
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Being bold for Cisco GSX
The agency hired me to be the senior digital experience lead for the Cisco Global Sales Experience (GSX) which brings just almost 19,000 people from around the world to Las Vegas in August. The GSX event serves as a premier platform for Cisco to connect with its global workforce, customers,…
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Interactivity for Pharma, Healthcare, and Lifesciences
Having spent years as a creative executive for a small but bustling digital production agency I worked with clients and their agencies of record to design, produce, and deploy solutions for both medical affairs, and research & development groups, as well as commercial groups for F.D.A. approved products, and services.…
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Providing a stadium takeover for Bruno Mars
The Cisco Global Sales Experience (GSX) event is a premier annual gathering hosted by Cisco, catering to a diverse audience of Cisco employees, executives, customers, and partners from around the world. Attendees at GSX can expect an immersive experience filled with keynote speeches from Cisco’s top leadership, breakout sessions, hands-on…
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Ways Marketers Can Gather Valuable Insights with Experiential Marketing.
(7-minute read) Article summary: Brands have much to gain by using digital activations at experiential marketing activations. This article explores the bevy of qualitative and quantitative data that can be collected at XM activations regardless of size. Experiential marketing offers unique opportunities for marketers to breath life into a brand…
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Beyond the Click. The Multisensory Future for Digital Marketing
(4-minute read) Article summary: Multisensory marketing is not new but with technology advances in the mix things are getting interesting. This article looks past the gimmicks and provides lots of examples of how brands can create interactive brand encounters that work all the senses. Forget static ads, the future lies…