Trends
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Beyond the Click. The Multisensory Future for Digital Marketing
(4-minute read) Article summary: Multisensory marketing is not new but with technology advances in the mix things are getting interesting. This article looks past the gimmicks and provides lots of examples of how brands can create interactive brand encounters that work all the senses. Forget static ads, the future lies…
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Boost Engagement & Authenticity: The Power of User-Generated Content in Experiential Marketing Campaigns
(6-minute read) Article summary: Exploring the benefits, reach, and impact when embracing user-generated content (UGC) for experiential marketing activations. Also, offering an important list of action items for UGC producers to keep in mind when running these activations. Brand Love. Brands love the UGC they get from experiential activations because…
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2024: Embracing the Experience Economy
(2-minute read) Article summary: 2024 provides five unique opportunities for brands looking to explore the booming experience economy. Skip banner fatigue. Skip ad blindness. In 2024, brands consider new strategies that embrace the experience economy. New and old players alike, why? Welcome to the Experience Economy. Forget products, consumers crave…