Experiential Marketing
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Boost Engagement & Authenticity: The Power of User-Generated Content in Experiential Marketing Campaigns
(6-minute read) Article summary: Exploring the benefits, reach, and impact when embracing user-generated content (UGC) for experiential marketing activations. Also, offering an important list of action items for UGC producers to keep in mind when running these activations. Brand Love. Brands love the UGC they get from experiential activations because…
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How Brands Can Make a Big Impact with a Small Space.
(3-minute read) Article summary: While small brands face challenges in engaging their audience with a limited footprint for their small experiential marketing activations, a combination of strategic online presence, targeted offline efforts, understanding consumer needs, and collaborative partnerships can pave the way for meaningful engagement and sustainable growth. Most would…
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Eco-Friendly & Impactful: Reimagine Your Marketing Events
(6-minute read) Article summary: Exploring the ways event marketers can lighten the carbon footprint of events and experiential marketing activations for brands while providing memorable experiences. We offer some recent examples of how big brands have done this. When we talk about creating sustainable events, we’re talking about events that…
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Storytelling for Pharma and Healthcare
Over the years, I have had the opportunity to collaborate with some leading market leaders across, pharmaceutical, healthcare, life sciences, and medical device companies to craft digital solutions for a variety of audiences. As a Director of Digital Experience and Engagement for a small but bustling digital production agency I…
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Crafting Authenticity: The Playbook for Powerful Storytelling by Brand Ambassadors
(3-minute read) Article summary: Ditch the generic tactics and invest in a tailored playbook. It’s the secret weapon that can turn your influencer marketing into a chorus of authentic voices that resonates with your audience and drives success. Who are your most effective brand amassadors? First off, who do you…
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How Do You Measure Success for Your Experiential Marketing Campaigns?
(8-minute read) Executive summary: With careful planning and a mix of digital, and on-site reporting it is possible to measure success and support ROI expectations for any experiential marketing activation. I have been challenged with this question again and again, especially for brands dipping their toes into experiential marketing for…
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Cisco at the Summer Olympics
I played the part as Senior Director of Digital Experience and Engagement on this VIP experience while at the world -class experiential agency, George P. Johnson. Overlooking the beautiful Sugarloaf Mountain on the beaches of Rio de Janeiro the exclusive venue, ‘Casa Cisco’ serves as the primary hospitality showcase for…
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Launching the Guardian Project
I will probably say this more than once, “yes, this really happened.” The Guardian Project, a promotional campaign merging superheroes with hockey. Stan Lee and co-creator Neal Adams designed 30 unique characters, each representing an NHL team, with powers inspired by their mascots, city histories, and fan cultures. The initiative…
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Three Tech Trends Experiential Marketers Will be Watching in 2024.
(4-minute read) Article Summary: Artificial intelligence (AI), Web 3.0, and mixed reality technologies are poised to revolutionize the experiential marketing space in the coming year. See some of the ways they are transforming Experiential Marketing (XM) at a consumer level and operational one as well. Artificial Intelligence It’s hard to…
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2024: Embracing the Experience Economy
(2-minute read) Article summary: 2024 provides five unique opportunities for brands looking to explore the booming experience economy. Skip banner fatigue. Skip ad blindness. In 2024, brands consider new strategies that embrace the experience economy. New and old players alike, why? Welcome to the Experience Economy. Forget products, consumers crave…