Strategy & Planning
-
Unconventional Event Metrics Wins
Executive Summary: Traditional experiential event metrics like lead capture and social shares miss critical insights that drive real brand improvements. This article explores creative measurement approaches that capture authentic consumer sentiment in the moment, including RFID-enabled feedback systems, emotional heat mapping, silence metrics, and path deviation analysis. The key insight:…
-
Marketing for Small Businesses: Real Results, Real Growth
Summary: We demonstrate how small businesses can move beyond outdated marketing methods to leverage targeted digital strategies—from local SEO and social media to content marketing and hyper-localized video ads—that deliver measurable ROI without requiring massive budgets. With most local competitors not utilizing these advanced tactics, early adopters gain a significant…
-
GUUD Sees Strong Digital Growth Through Integrated Marketing Campaign
GUUD Products, the online wellness brand, has achieved notable results from a recent multi-channel integrated marketing campaign that combined paid advertising with email outreach. The campaign leveraged a comprehensive Google Ads strategy incorporating display ads, search ads, and video content to reach potential customers across multiple touchpoints. This approach was…
-
The Evolution of SEO and SERP in the Age of AI-Assisted Search.
(5-minute read)Article summary: AI search is completely reshaping SEO as we know it. It now delivers conversational answers and AI summaries, pushing brands to focus on quality content over keyword tricks. Winners? Authoritative sources with expertise. Losers? Content farms and low-value sites. But what does this mean for Users? The Evolution…
-
Crafting a New Digital Future
Craft Contemporary Museum, a renowned institution dedicated to celebrating the transformative power of craft, sought to bridge the gap between traditional tactile experiences and the evolving digital landscape. This case study outlines the development and implementation of a comprehensive digital experience strategy designed to enhance visitor engagement, expand reach, and…
-
The Power of Small.
(2-minute read) Article summary: The “Authenticity Paradox” reveals a shift in SMB branding and marketing: instead of mimicking large corporations, small businesses are thriving by embracing their “smallness.” This “small is powerful” trend taps into core human desires for genuine relationships, simplified choices, identity alignment, and supporting the underdog. Digital…
-
Your Digital Property’s Secret Superpower for Accessibility and Success.
(4-minute read) Article summary: ADA compliance transforms digital properties from mere websites into inclusive, user-friendly experiences that not only meet legal requirements but also improve SEO and expand audience reach. By embracing universal design principles, businesses create digital spaces that welcome everyone, regardless of ability, ultimately driving better engagement, accessibility,…
-
Rethinking the Way We Implement Hyper-personalization.
(2-minute read) Article summary: We crave the comfort of familiar content online, but echo chambers stifle curiosity. Can we weave serendipity back into the digital experience, surprising us with fresh ideas and new connections that spark instead of simply reflect? The reign of hyper-personalization in the digital realm offers a…
-
Bridging the Gap: How Social Economics Shapes Inclusive Digital Experiences
(2-minute read) Article summary: This articles breaks down what needs to be considered when designing and developing digital experiences that take into account the social economics of what and how your experience is delivered. I have been designing digital for years – mobile apps, websites, immersive experiences, gesture, and voice…
-
Ways Marketers Can Gather Valuable Insights with Experiential Marketing.
(7-minute read) Article summary: Brands have much to gain by using digital activations at experiential marketing activations. This article explores the bevy of qualitative and quantitative data that can be collected at XM activations regardless of size. Experiential marketing offers unique opportunities for marketers to breath life into a brand…