Strategy & Planning
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Rethinking the Way We Implement Hyper-personalization.
(2-minute read) Article summary: We crave the comfort of familiar content online, but echo chambers stifle curiosity. Can we weave serendipity back into the digital experience, surprising us with fresh ideas and new connections that spark instead of simply reflect? The reign of hyper-personalization in the digital realm offers a…
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Bridging the Gap: How Social Economics Shapes Inclusive Digital Experiences
(2-minute read) Article summary: This articles breaks down what needs to be considered when designing and developing digital experiences that take into account the social economics of what and how your experience is delivered. I have been designing digital for years – mobile apps, websites, immersive experiences, gesture, and voice…
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Ways Marketers Can Gather Valuable Insights with Experiential Marketing.
(7-minute read) Article summary: Brands have much to gain by using digital activations at experiential marketing activations. This article explores the bevy of qualitative and quantitative data that can be collected at XM activations regardless of size. Experiential marketing offers unique opportunities for marketers to breath life into a brand…
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Beyond the Click. The Multisensory Future for Digital Marketing
(4-minute read) Article summary: Multisensory marketing is not new but with technology advances in the mix things are getting interesting. This article looks past the gimmicks and provides lots of examples of how brands can create interactive brand encounters that work all the senses. Forget static ads, the future lies…
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Boost Engagement & Authenticity With User-Generated Content in Experiential Campaigns
(6-minute read) Article summary: Exploring the benefits, reach, and impact when embracing user-generated content (UGC) for experiential marketing activations. Also, offering an important list of action items for UGC producers to keep in mind when running these activations. Brand Love. Brands love the UGC they get from experiential activations because…
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How Brands Can Make a Big Impact with a Small Space.
(3-minute read) Article summary: While small brands face challenges in engaging their audience with a limited footprint for their small experiential marketing activations, a combination of strategic online presence, targeted offline efforts, understanding consumer needs, and collaborative partnerships can pave the way for meaningful engagement and sustainable growth. Most would…
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Eco-Friendly & Impactful: Reimagine Your Marketing Events
(6-minute read) Article summary: Exploring the ways event marketers can lighten the carbon footprint of events and experiential marketing activations for brands while providing memorable experiences. We offer some recent examples of how big brands have done this. When we talk about creating sustainable events, we’re talking about events that…
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Crafting Authenticity: The Playbook for Powerful Storytelling by Brand Ambassadors
(3-minute read) Article summary: Ditch the generic tactics and invest in a tailored playbook. It’s the secret weapon that can turn your influencer marketing into a chorus of authentic voices that resonates with your audience and drives success. Who are your most effective brand amassadors? First off, who do you…
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How Do You Measure Success for Your Experiential Marketing Campaigns?
(8-minute read) Executive summary: With careful planning and a mix of digital, and on-site reporting it is possible to measure success and support ROI expectations for any experiential marketing activation. I have been challenged with this question again and again, especially for brands dipping their toes into experiential marketing for…
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2024: Embracing the Experience Economy
(2-minute read) Article summary: 2024 provides five unique opportunities for brands looking to explore the booming experience economy. Skip banner fatigue. Skip ad blindness. In 2024, brands consider new strategies that embrace the experience economy. New and old players alike, why? Welcome to the Experience Economy. Forget products, consumers crave…