Brand
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How Brands Can Make a Big Impact with a Small Space.
(3-minute read) Article summary: While small brands face challenges in engaging their audience with a limited footprint for their small experiential marketing activations, a combination of strategic online presence, targeted offline efforts, understanding consumer needs, and collaborative partnerships can pave the way for meaningful engagement and sustainable growth. Most would…
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Storytelling for Pharma and Healthcare
Over the years, I have had the opportunity to collaborate with some leading market leaders across, pharmaceutical, healthcare, life sciences, and medical device companies to craft digital solutions for a variety of audiences. As a Director of Digital Experience and Engagement for a small but bustling digital production agency I…
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Crafting Authenticity: The Playbook for Powerful Storytelling by Brand Ambassadors
(3-minute read) Article summary: Ditch the generic tactics and invest in a tailored playbook. It’s the secret weapon that can turn your influencer marketing into a chorus of authentic voices that resonates with your audience and drives success. Who are your most effective brand amassadors? First off, who do you…
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Bringing the GUUD Brand to life
GUUD’s brand mission is to make it easy and attractive to find sustainable alternatives to everyday retail home and on-the-go items. Over the past few years this market has started to fill up, and for good reason. My challenge was to create a design language for the CPG brand that…
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Keeping kids in the center with CoParenter.
Coparenting is when parents who have separated or divorced continue to work together to raise their child or children. This may require a lot of communication, teamwork, and problem solving, but is worth it if it means increased stability for the child or children. The saying, “keep kids in the…
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Taking American Express around the world in a day.
The NetSuite SuiteWorld Event is a big opportunity for global partners and stakeholders to get together to network, learn, share, and experience everything related to current and near future NetSuite products and services. Part of their partner pavilion is a chance for top tier customers and enterprise partners to come…