Brand
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Launching Faraday Future’s ultimate AI Techluxury FF 91 2.0 for the U.S. market
Launching the Faraday Future FF 91 2.0: Navigating Cultural and Market Dynamics in the U.S. The FF 91 2.0 is not just another electric vehicle; it’s positioned as the ultimate AI-driven “tech-luxury” EV, offering a 381-mile EPA range, ultra-fast charging, advanced autonomous driving capabilities, and an interior experience designed to…
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Building a Planet-Friendly Brand with Measurable Impact
GUUD Products emerged from a clear vision: to offer consumers affordable and appealing alternatives to non-sustainable single-use and casual-use plastic products. Rather than simply launching products, the team invested heavily in developing a comprehensive brand identity with a well-defined story and voice that would resonate with environmentally conscious consumers. The…
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Launching the ultimate AI TechLuxury FF 91 for Faraday Future
There are no shortage of articles on the legacy of this company leading up to the launch of their flagship luxury EV. In fact, the voyage for this startup has been nothing short of an odyssey. Recently, I banded together a number of internal and external teams to meet a…
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Immersive Storytelling for Booz Allen
For a year and a half years through COVID I collaborated with the Booz Allen Hamilton (BAH) team to discover, define, design and deploy a digital and virtual landscape for their Helix Innovation Center in Washington D.C. My role for this project was Director of Digital Experience and Engagement. While…
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Crafting a New Digital Future
Craft Contemporary Museum, a renowned institution dedicated to celebrating the transformative power of craft, sought to bridge the gap between traditional tactile experiences and the evolving digital landscape. This case study outlines the development and implementation of a comprehensive digital experience strategy designed to enhance visitor engagement, expand reach, and…
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Making Magic for T-Mobile
I had the great pleasure of collaborating with T-Mobile’s Tech Experience team and later the folks at the ‘5G and Me’ Experience. This partnership started with the design, development, and installation of a Magic Mirror in their Seattle Tech Experience center. This custom mirror driven by mixed reality, AI, and…
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Going big for Microsoft Ready
The Microsoft Ready event is the an annual gathering of Microsoft employees and partners, and serves as a dynamic platform for showcasing the tech giant’s latest innovations, strategies, and vision for the future. It offers a comprehensive overview of Microsoft’s cutting-edge technologies and solutions, empowering attendees with insights into the…
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The Power of Small.
(2-minute read) Article summary: The “Authenticity Paradox” reveals a shift in SMB branding: instead of mimicking large corporations, small businesses are thriving by embracing their “smallness.” This “small is powerful” trend taps into core human desires for genuine relationships, simplified choices, identity alignment, and supporting the underdog. Digital tools now…
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Beyond the Click. The Multisensory Future for Digital Marketing
(4-minute read) Article summary: Multisensory marketing is not new but with technology advances in the mix things are getting interesting. This article looks past the gimmicks and provides lots of examples of how brands can create interactive brand encounters that work all the senses. Forget static ads, the future lies…
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Boost Engagement & Authenticity: The Power of User-Generated Content in Experiential Marketing Campaigns
(6-minute read) Article summary: Exploring the benefits, reach, and impact when embracing user generated content (UGC) for experiential marketing activations. Also, offering an important list of action items for UGC producers to keep in mind when running these activations. Brands love UGC in experiential marketing because it feels real (think:…