KPIs
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Unconventional Event Metrics Wins
Executive Summary: Traditional experiential event metrics like lead capture and social shares miss critical insights that drive real brand improvements. This article explores creative measurement approaches that capture authentic consumer sentiment in the moment, including RFID-enabled feedback systems, emotional heat mapping, silence metrics, and path deviation analysis. The key insight:…
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Giving a Corporation Center the James Bond MI-6 Treatment
The James Bond franchise is near and dear to my heart. I had the honor of leading the effort for cinematics for the 2009 video game title, James Bond; Quantum of Solace (QoS). It included Daniel Craig’s gritty reboot of the franchise in Casino Royale and then QoS. This is…