Live Streaming
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Launching the ultimate AI TechLuxury FF 91 for Faraday Future
There are no shortage of articles on the legacy of this company leading up to the launch of their flagship luxury EV. In fact, the voyage for this startup has been nothing short of an odyssey. Recently, I banded together a number of internal and external teams to meet a…
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Rodan + Fields Virtual Live
Rodan + Fields, one of North America’s leading skincare brand, faced a significant scaling challenge with their annual convention. With 300,000 consultants worldwide but venue capacity for only 15,000 attendees in Las Vegas, the company needed an innovative solution to expand their reach. Through a strategic partnership with Nomobo, we…
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Building Virtual Worlds during COVID
To give you some background, I built and managed the team that created a super immersive live online experience that extended the Rodan + Fields (R+F) onsite Las Vegas event by giving Users behind the scenes glimpses, exclusive access, and unique content for their six-day event. Their platform has a…
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Much awaited off-the-line event for Faraday
I had the opportunity to tell the FF 91 2.0 line-off story. An off-the-line chapter for any new car is a big one. This is when design, engineering, safety and all the other workstreams come together to validate the first production version of a car. It’s the ‘dream comes true’…
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Boost Engagement & Authenticity: The Power of User-Generated Content in Experiential Marketing Campaigns
(6-minute read) Article summary: Exploring the benefits, reach, and impact when embracing user generated content (UGC) for experiential marketing activations. Also, offering an important list of action items for UGC producers to keep in mind when running these activations. Brands love UGC in experiential marketing because it feels real (think:…