Augmented Reality
-
Building opXR: Extended Reality for Enterprise Operations
Executive Summary: opXR is a Meta Quest 3 application that creates virtual third spaces for distributed teams while overlaying digital twin technology onto physical operations, enabling remote collaboration, real-time training, and data-driven situational awareness across manufacturing, energy, and retail environments. [Reading time: 4 minutes] The Vision opXR represents a fundamental…
-
XR Revolution: How AI and Extended Reality Are Transforming the Workplace
(2-minute read) Article summary: XR in the workplace is no longer future tech. It has been slowly deployed over the past few years as devices improve performance and form factor and industries see it as a valuable addition to their teams toolkit in the increasingly tech and AI-driven world. Understanding…
-
Beyond the Click. The Multisensory Future for Digital Marketing
(4-minute read) Article summary: Multisensory marketing is not new but with technology advances in the mix things are getting interesting. This article looks past the gimmicks and provides lots of examples of how brands can create interactive brand encounters that work all the senses. Forget static ads, the future lies…
-
Bridging the Gap in Hybrid Workspaces with Mixed Reality
(2-minute read) Article summary: Offering four ways mixed reality to transform industries today for on-site and distributed workforces. The rise of hybrid work has brought new challenges to collaboration and communication, especially for teams spread across different locations. This is where mixed reality (MR) steps in, offering a unique blend…