Data & analytics
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Ways Marketers Can Gather Valuable Insights with Experiential Marketing.
(7-minute read) Article summary: Brands have much to gain by using digital activations at experiential marketing activations. This article explores the bevy of qualitative and quantitative data that can be collected at XM activations regardless of size. Experiential marketing offers unique opportunities for marketers to breath life into a brand…
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How Do You Measure Success for Your Experiential Marketing Campaigns?
(8-minute read) Executive summary: With careful planning and a mix of digital, and on-site reporting it is possible to measure success and support ROI expectations for any experiential marketing activation. I have been challenged with this question again and again, especially for brands dipping their toes into experiential marketing for…