Online Marketing
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Marketing for Small Businesses: Real Results, Real Growth
Summary: We demonstrate how small businesses can move beyond outdated marketing methods to leverage targeted digital strategies—from local SEO and social media to content marketing and hyper-localized video ads—that deliver measurable ROI without requiring massive budgets. With most local competitors not utilizing these advanced tactics, early adopters gain a significant…
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The Evolution of SEO and SERP in the Age of AI-Assisted Search.
(5-minute read)Article summary: AI search is completely reshaping SEO as we know it. It now delivers conversational answers and AI summaries, pushing brands to focus on quality content over keyword tricks. Winners? Authoritative sources with expertise. Losers? Content farms and low-value sites. But what does this mean for Users? The Evolution…
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Providing a Marketing Makeover
My client, MendMe, is a small but thriving business that provides a variety of massage therapy services in Los Angeles. LA is a very saturated market and dominated by upscale franchises. They needed to elevate their online presence to attract new clients and solidify their brand. Even though, they were…
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Launching the ultimate AI TechLuxury FF 91 for Faraday Future
There are no shortage of articles on the legacy of this company leading up to the launch of their flagship luxury EV. In fact, the voyage for this startup has been nothing short of an odyssey. Recently, I banded together a number of internal and external teams to meet a…
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Providing Digital Growth & Extending Reach
Willow Care Consulting, a respected senior living advisory firm in the Pacific Northwest, needed a stronger online presence to generate more leads and boost its presence with a scaled effort. They compete against large national agencies that can afford to advertise pushing local agencies like theirs to the bottom of…
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Your Digital Property’s Secret Superpower for Accessibility and Success.
(4-minute read) Article summary: ADA compliance transforms digital properties from mere websites into inclusive, user-friendly experiences that not only meet legal requirements but also improve SEO and expand audience reach. By embracing universal design principles, businesses create digital spaces that welcome everyone, regardless of ability, ultimately driving better engagement, accessibility,…
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Rethinking the Way We Implement Hyper-personalization.
(2-minute read) Article summary: We crave the comfort of familiar content online, but echo chambers stifle curiosity. Can we weave serendipity back into the digital experience, surprising us with fresh ideas and new connections that spark instead of simply reflect? The reign of hyper-personalization in the digital realm offers a…
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Bridging the Gap: How Social Economics Shapes Inclusive Digital Experiences
(2-minute read) Article summary: This articles breaks down what needs to be considered when designing and developing digital experiences that take into account the social economics of what and how your experience is delivered. I have been designing digital for years – mobile apps, websites, immersive experiences, gesture, and voice…
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Storytelling for Pharma and Healthcare
Over the years, I have had the opportunity to collaborate with some leading market leaders across, pharmaceutical, healthcare, life sciences, and medical device companies to craft digital solutions for a variety of audiences. As a Director of Digital Experience and Engagement for a small but bustling digital production agency I…
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Keeping kids in the center with CoParenter.
Coparenting is when parents who have separated or divorced continue to work together to raise their child or children. This may require a lot of communication, teamwork, and problem solving, but is worth it if it means increased stability for the child or children. The saying, “keep kids in the…