Artificial Intelligence
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Project Sondr | Extending the Museum Experience
Craft Contemporary approached digital carefully. As an institution centered on the tactile nature of craft, the goal was never to replace the in-room experience, but to extend it—thoughtfully and without disruption. Project Sondr set out to do just that. The work began with defining a broader digital experience strategy. At…
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opXR | Exploring a Spatial Platform for Real-Time Awareness and Collaboration
This work started from a different premise. As environments become more complex—driven by connected systems, distributed teams, and real-time data and sometimes with automation and robotics in the loop—the tools people use to understand and operate within those environments haven’t kept pace. Information is often fragmented across dashboards, reports, and…
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Building opXR: Extended Reality for Enterprise Operations
Executive Summary: opXR is a Meta Quest 3 application that creates virtual third spaces for distributed teams while overlaying digital twin technology onto physical operations, enabling remote collaboration, real-time training, and data-driven situational awareness across manufacturing, energy, and retail environments. [Reading time: 4 minutes] The Vision opXR represents a fundamental…
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The Evolution of SEO and SERP in the Age of AI-Assisted Search.
(5-minute read)Article summary: AI search is completely reshaping SEO as we know it. It now delivers conversational answers and AI summaries, pushing brands to focus on quality content over keyword tricks. Winners? Authoritative sources with expertise. Losers? Content farms and low-value sites. But what does this mean for Users? The Evolution…
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Giving a Corporation Center the James Bond MI-6 Treatment
The James Bond franchise is near and dear to my heart. I had the honor of leading the effort for cinematics for the 2009 video game title, James Bond; Quantum of Solace (QoS). It included Daniel Craig’s gritty reboot of the franchise in Casino Royale and then QoS. This is…
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Speak Up: The Rise of Audio Operating Systems Powered by NLP
(2-minute read) Article summary: Advancements in natural language processing (NLP) are on the cusp of ushering new modes of interaction between people and computers, some possibly awkward in the beginning and others just plain awesome. Learn about what Jason Rugolo is doing in Google Project X with it and consider…
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Three Tech Trends Experiential Marketers Will be Watching in 2024.
(4-minute read) Article Summary: Artificial intelligence (AI), Web 3.0, and mixed reality technologies are poised to revolutionize the experiential marketing space in the coming year. See some of the ways they are transforming Experiential Marketing (XM) at a consumer level and operational one as well. Artificial Intelligence It’s hard to…