Brand Voice
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Crafting a New Digital Future
Craft Contemporary Museum, a renowned institution dedicated to celebrating the transformative power of craft, sought to bridge the gap between traditional tactile experiences and the evolving digital landscape. This case study outlines the development and implementation of a comprehensive digital experience strategy designed to enhance visitor engagement, expand reach, and…
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The Power of Small.
(2-minute read) Article summary: The “Authenticity Paradox” reveals a shift in SMB branding: instead of mimicking large corporations, small businesses are thriving by embracing their “smallness.” This “small is powerful” trend taps into core human desires for genuine relationships, simplified choices, identity alignment, and supporting the underdog. Digital tools now…
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Boost Engagement & Authenticity: The Power of User-Generated Content in Experiential Marketing Campaigns
(6-minute read) Article summary: Exploring the benefits, reach, and impact when embracing user generated content (UGC) for experiential marketing activations. Also, offering an important list of action items for UGC producers to keep in mind when running these activations. Brands love UGC in experiential marketing because it feels real (think:…
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Crafting Authenticity: The Playbook for Powerful Storytelling by Brand Ambassadors
(3-minute read) Article summary: Ditch the generic tactics and invest in a tailored playbook. It’s the secret weapon that can turn your influencer marketing into a chorus of authentic voices that resonates with your audience and drives success. First off, who do you think are a brand’s most influential ambassadors?…