Marketing Operations
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Your Digital Property’s Secret Superpower for Accessibility and Success.
(4-minute read) Article summary: ADA compliance transforms digital properties from mere websites into inclusive, user-friendly experiences that not only meet legal requirements but also improve SEO and expand audience reach. By embracing universal design principles, businesses create digital spaces that welcome everyone, regardless of ability, ultimately driving better engagement, accessibility,…
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Ways Marketers Can Gather Valuable Insights with Experiential Marketing.
(7-minute read) Article summary: Brands have much to gain by using digital activations at experiential marketing activations. This article explores the bevy of qualitative and quantitative data that can be collected at XM activations regardless of size. Experiential marketing offers unique opportunities for marketers to breath life into a brand…
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Eco-Friendly & Impactful: Reimagine Your Marketing Events
(6-minute read) Article summary: Exploring the ways event marketers can lighten the carbon footprint of events and experiential marketing activations for brands while providing memorable experiences. We offer some recent examples of how big brands have done this. When we talk about creating sustainable events, we’re talking about events that…
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Crafting Authenticity: The Playbook for Powerful Storytelling by Brand Ambassadors
(3-minute read) Article summary: Ditch the generic tactics and invest in a tailored playbook. It’s the secret weapon that can turn your influencer marketing into a chorus of authentic voices that resonates with your audience and drives success. First off, who do you think are a brand’s most influential ambassadors?…